During our annual Population Health University user group meeting, Holzer Health System Director of Communications Kevin Waller shared how his organization is successfully engaging patients with Allscripts FollowMyHealth®, tripling enrollment to more than 12,000 patients within one year. Engaging Patients with FollowMyHealth: Holzer Health System (Gallipolis, Ohio, U.S.A.) is a multi-disciplinary healthcare system, with 15 ambulatory locations throughout southern Ohio and western West Virginia, and two hospitals with 287 beds. When asked what in particular made Holzer so successful in the quest to achieve effective patient engagement, Waller outlined three key strategies: 1) Define the portal Waller and his team recognized early on that people didn’t understand what FollowMyHealth was. Inspired by a marketing campaign of a home improvement store, Waller suggested changing the name of the portal to “MyHolzer.com.” Holzer Health System refined its message, making it easier for […]